Calling Mr Pretentious

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Calling Mr Pretentious

What the hell is it with mobile phone adverts over the last year or so?

It’s like all the major service providers are trying to outdo each other on the pretentious-o-meter.

I find myself willing the smug twat falling at the start of the T-Mobile Flext advert to run out of credit on the way down. Or if that’s too graphic, at least just before he puts his hand through the plate glass window to prod his hipster friend on the arm.

Whatever happened to using the stairs? or giving a gentle tap on the window?

No, of course you don’t use them any more, because you’re tied into some wanky 18 month contract that lets you perma-glue your phone to your ear during every waking moment of your unquestionably trendy life. Normal shit is below you now – it would only undermine the obviously prescient lifestyle choices you’ve made on the way to arriving at Level 7 Hipster status.

Of course, the pretentious-o-meter is going to need recalibrating for when the bloody iPhone launches over here, isn’t it? Pretentious product coupled with an industry with a penchant for pretense. It’ll be pretentiageddon, mark my words.