Take the red pill

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Take the red pill

With the release of the first instalment of the Animatrix project, I promptly downloaded the same from The Matrix website.

I have to say I am so impressed with Warner Bros. in the way that they have handled the online side of things regarding the franchise. It’s all too easy for the movie companies to create a fancy, usually Flash driven website which is abandoned once it has served its purpose. (i.e. When the release run of the movie ends or when it’s released on DVD at the very latest.)

What Warner have done is to create an extension of The Matrix universe, full of resources delivered in keeping with the premise of the first movie. This is the way it should be done – not a glossy flash showcase for the design company portfolio – a proper community focal point for fans of the soon-to-be trilogy.